Apollo vs Luru
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Apollo if you want b2b sales intelligence and engagement platform with ai gtm agents (Supervised agent, freemium); choose Luru if you want revenue workspace for crm hygiene, sales playbooks, and slack workflows (Copilot, freemium).
| Apollo | Luru | |
|---|---|---|
| What it is | B2B sales intelligence and engagement platform with AI GTM agents | Revenue workspace for CRM hygiene, sales playbooks, and Slack workflows |
| Type | product-with-agents | product-with-agents |
| Autonomy | Supervised agent | Copilot |
| Pricing | freemium · Free $0; Basic from $49/user/mo (annual) | freemium |
| Best for | smb, mid-market, enterprise, developers | smb, mid-market |
| Deployment | saas, api | saas |
| Modalities | text, email, voice, api | text, api |
| Models | gemini, model-agnostic | model-agnostic |
| Protocols | mcp, rest-api, function-calling | rest-api |
| Integrations | Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Outlook | Salesforce, HubSpot, Pipedrive, Slack, Microsoft Teams, Zoom |
| Capabilities | 4 documented | 4 documented |
Apollo
- +Affordable all-in-one database plus sequencing with a free tier that lowers the barrier
- +Fast, intuitive filters and prospecting
- +Developer-friendly: REST API, MCP server, CLI, and published llms.txt
- -Data accuracy varies, with reported bounce rates and weaker international coverage
- -Credit-based consumption can inflate real costs
Luru
- +Fast CRM updates from anywhere via a browser sidekick, reducing busywork
- +Meeting playbooks and methodology enforcement keep the sales process consistent
- +No-code Slack workflows for pipeline alerts
- -Copilot/workflow tool, not an autonomous agent or a conversation-intelligence engine
- -Lighter on generative AI than call-analysis competitors
Which should you choose?
Apollo is b2b sales intelligence and engagement platform with ai gtm agents, best for smb, mid-market, enterprise, developers. Luru is revenue workspace for crm hygiene, sales playbooks, and slack workflows, best for smb, mid-market. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.