Apollo vs Lemlist
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Apollo if you want b2b sales intelligence and engagement platform with ai gtm agents (Supervised agent, freemium); choose Lemlist if you want multichannel outbound sales platform with ai agentic enrichment and signals (Supervised agent, subscription).
| Apollo | Lemlist | |
|---|---|---|
| What it is | B2B sales intelligence and engagement platform with AI GTM agents | Multichannel outbound sales platform with AI agentic enrichment and signals |
| Type | product-with-agents | product-with-agents |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | freemium · Free $0; Basic from $49/user/mo (annual) | subscription · Email from $69/mo per seat ($55/mo billed annually); Multichannel from $109/mo per seat ($87 annual) |
| Best for | smb, mid-market, enterprise, developers | smb, mid-market |
| Deployment | saas, api | saas, api |
| Modalities | text, email, voice, api | text, email, voice, api |
| Models | gemini, model-agnostic | proprietary, gpt, claude |
| Protocols | mcp, rest-api, function-calling | rest-api |
| Integrations | Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Outlook | HubSpot, Salesforce, Pipedrive, Zapier, Make, Slack |
| Capabilities | 4 documented | 4 documented |
Apollo
- +Affordable all-in-one database plus sequencing with a free tier that lowers the barrier
- +Fast, intuitive filters and prospecting
- +Developer-friendly: REST API, MCP server, CLI, and published llms.txt
- -Data accuracy varies, with reported bounce rates and weaker international coverage
- -Credit-based consumption can inflate real costs
Lemlist
- +True multichannel in one workflow (email, LinkedIn, calls, WhatsApp, SMS) with a unified inbox
- +Built-in lemwarm deliverability/warmup included on every paid seat
- +Large lead database (650M+) with waterfall enrichment and signal-based triggering
- -Per-seat pricing plus pay-per-success credits (enrichment, verification, signals) stacks up beyond the headline price
- -Multichannel features (LinkedIn, SMS, WhatsApp, dialer) require the higher Multichannel plan
Which should you choose?
Apollo is b2b sales intelligence and engagement platform with ai gtm agents, best for smb, mid-market, enterprise, developers. Lemlist is multichannel outbound sales platform with ai agentic enrichment and signals, best for smb, mid-market. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.