Murf
by Murf AI
AI voiceover studio, dubbing, and text-to-speech API for voice agents
Last reviewed 2026-06-20
Murf is an AI voice platform that turns text into natural-sounding speech. Its three products are Murf Studio (a browser-based voiceover editor with a drag-and-drop timeline and word-level control over emphasis, pauses, pitch, and speed), Murf Dub (AI video and audio dubbing across 40+ languages), and Murf Falcon (a low-latency text-to-speech API for real-time voice applications and voice agents). It advertises 200+ voices across 35+ languages and is used by content creators, e-learning and localization teams, and developers building voice products. This entry covers Murf as a voice generation tool and API. It produces audio on request and does not act autonomously on a user's behalf, so it sits at the assistant level on the autonomy ladder. The Falcon API is positioned as the speech layer for third-party voice agents rather than being an agent itself.
What it can do
Text-to-speech voiceover studio
AssistantGenerates voiceovers in Murf Studio from 200+ voices across 35+ languages, with word-level control over emphasis, pauses, pitch, and speed and multiple speaking styles per voice.
sourceAI video and audio dubbing (Murf Dub)
AssistantTranslates and re-voices video and audio into other languages; the website advertises instant dubbing in 40+ languages.
sourceLow-latency text-to-speech API (Murf Falcon)
AssistantProvides a REST text-to-speech API for real-time voice applications, advertising sub-130ms time to first audio and a flat $0.01 per minute rate, with a Python SDK.
sourceVoice changer and translation APIs
AssistantThe Falcon API stack reportedly includes a voice changer (voice conversion of existing recordings), a dubbing API (25+ languages), and a translation API (21+ languages) ahead of speech generation.
sourceVoice cloning
AssistantLets users clone a voice to create custom voiceovers, per the homepage; available on higher-tier and enterprise plans.
source
Strengths
- +Browser-based voiceover studio with fine-grained word-level control (emphasis, pauses, pitch, speed)
- +Covers studio voiceovers, dubbing, and a low-latency API in one platform
- +Simple flat API pricing (reportedly $0.01/min) and a free plan to try the studio
Limitations
- −Free plan is limited (reportedly 10 minutes of total generation and no downloads)
- −It is a voice generation tool, not an autonomous agent (the API is a speech layer for others' agents)
- −Voice generation on paid plans is capped by annual/monthly hour limits rather than unlimited use
Overview
Murf is an AI voice platform that converts text into natural-sounding speech. It was founded in 2020 (IIT-Kharagpur alumni Ankur Edkie, Sneha Roy, and Divyanshu Pandey) and is headquartered in Salt Lake City. The company raised a $10M Series A led by Matrix Partners India in 2022. The platform spans three products: Murf Studio (voiceover editor), Murf Dub (dubbing), and Murf Falcon (text-to-speech API).
What it does
Murf Studio is a browser-based voiceover tool with a drag-and-drop timeline and word-level control over emphasis, pauses, pitch, and speed across 200+ voices and 35+ languages. Murf Dub translates and re-voices video and audio, advertised in 40+ languages. Murf Falcon is a low-latency text-to-speech API (the site claims sub-130ms time to first audio) for real-time voice applications, with a voice changer, dubbing, and translation API alongside the core TTS. As a generation tool it produces output on request and does not take independent actions, so it sits at the assistant level on the autonomy ladder.
Integrations & setup
Use the web studio for creator workflows, plus integrations into Canva, PowerPoint, Google Slides, and Adobe Captivate. Developers integrate via the REST API with a production-ready Python SDK. The API is priced per minute of generated audio.
Pricing
Freemium. The free plan is limited (reportedly 10 minutes of total voice generation, a subset of voices, and no downloads). Paid studio tiers are reported as Creator from $19/mo billed annually ($29/mo monthly) and Business around $66/mo annually ($99/mo monthly), each with annual hour caps on generation and commercial rights, then custom Enterprise pricing. The Falcon API is advertised at a flat $0.01 per minute. Confirm current limits and rates on the pricing page.
Best for / not for
Best for content creators, e-learning and localization teams, and developers who need quality multilingual voiceovers, dubbing, or a simple low-latency TTS API. Less suited to teams who want unlimited generation on a flat seat price, or who are looking for an autonomous agent rather than a voice generation tool.
Alternatives
ElevenLabs overlaps on TTS, voice cloning, and dubbing with a developer API; Play.ai competes on voice generation and voice agents; Descript overlaps on voice and audio/video editing for creators.
What people are saying
We aggregate real LinkedIn discussion into sentiment for the agents people search most. Murf isn't tracked yet, want it added? Request tracking.
FAQ
Is Murf an AI agent?+
No. Murf is a voice generation tool (text-to-speech voiceovers, dubbing, and a TTS API) that produces audio on request, so it is an assistant rather than an agent. Its Falcon API is marketed as the low-latency speech layer that other teams use to build voice agents.
How many voices and languages does Murf support?+
Murf advertises 200+ voices across 35+ languages in its studio, with the Falcon API listing 150+ voices in 35 languages and Murf Dub supporting 40+ languages for dubbing.
How much does Murf cost?+
Murf has a free plan plus paid tiers. Reported pricing is a Creator plan from $19/mo billed annually ($29/mo monthly) and a Business plan around $66/mo annually ($99/mo monthly), with custom Enterprise pricing. The Falcon API is advertised at a flat $0.01 per minute. Verify current rates on the pricing page.
Sources
- Murf homepage · accessed 2026-06-20
- Murf Falcon API · accessed 2026-06-20
- Murf pricing · accessed 2026-06-20
- Murf raises $10M Series A (Murf blog) · accessed 2026-06-20
- Murf company profile (Tracxn) · accessed 2026-06-20
Last reviewed 2026-06-20